Shopping for hair care products online can be convenient, but it also introduces risks of counterfeit or expired products. When shopping on Amazon, how can you be sure Redken products are genuine? Here we’ll examine signs of authenticity and provide tips for safely buying Redken on Amazon.
Examining Product Listings
When browsing Redken products on Amazon, there are a few key details to look for that can help identify legitimate listings:
- Sold by Amazon directly, or an authorized Redken retailer
- “Ships from and sold by Amazon.com” badge
- Prime eligible
- High average ratings from many reviews
- Detailed product information and specifications
- Recent production dates on packaging in photos
Listings that lack these indicators or have very low prices may signal counterfeit products. Checking the seller’s overall feedback and number of ratings can also give clues to their legitimacy.
Verifying Packaging & Labels
Once you receive a Redken product purchased on Amazon, inspect the packaging and labels closely. Signs of an authentic Redken product include:
- Professional salon-quality packaging
- Redken and product name logos
- Ingredients and directions printed on labels
- Batch codes and expiration dates
- Tamper-resistant seals
- Barcodes that can be verified on Redken’s website
Fake or tampered products may have cheap packaging, misspellings, missing information, or no seal. If anything seems suspicious, verify the batch code at Redken to confirm authenticity.
Checking Product Performance & Quality
The final test is trying the Redken product. An authentic product should:
- Have an expected thickness and texture
- Create the promised effect on hair
- Have a fragrance typical of the brand
- Cause no adverse reaction on scalp or skin
Fakes may seem extra thin, ineffective, have an odd smell, or even damage hair. Any such issues likely mean the product is counterfeit.
Tips for Safely Buying Redken on Amazon
Follow these tips when purchasing Redken products on Amazon:
- Buy from authorized sellers only
- Check seller ratings and reviews
- Verify packaging and labels upon delivery
- Research batch codes and barcodes
- Inspect products closely before use
- Avoid deals that seem too good to be true
Taking these precautions helps ensure you receive genuine products and avoid wasting money on potential fakes.
Most Frequently Counterfeited Redken Products
According to Redken, these are some of the products commonly counterfeited and sold online:
| Product | Key Details |
|---|---|
| All Soft Shampoo | 33.8 oz pump bottle |
| Extreme Shampoo | 16.5 oz pump bottle |
| Color Extend Magnetics Shampoo | 10.1 oz tube |
| Frizz Dismiss Instant Deflate | 6.8 oz trigger spray |
| Curvaceous Cream Serum | 3.4 oz tube |
Be extra cautious when purchasing these popular products to ensure authenticity.
Checking Batch Codes on Redken’s Website
Redken allows customers to verify product authenticity by checking batch codes on their website:
- Locate the batch code on the package – it will be an alphanumeric code.
- Go to Redken’s verify website.
- Enter the batch code and security captcha.
- The website will confirm if it matches an authentic product.
Following these steps provides certainty you have a genuine Redken product from a salon. This can give peace of mind when shopping online.
Conclusion
Shopping on Amazon comes with risks of counterfeit beauty products, but measures like examining sellers, inspecting packaging, verifying codes, and checking quality can help identify the real deal. While fakes of popular brands like Redken may be out there, you can confidently shop on Amazon as long as you take precautions to ensure authenticity.
When in doubt, purchase Redken products directly from salons or authorized retailers. But if you must buy on Amazon, follow these tips to get true salon-quality Redken you can trust.
