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Does Shades EQ go on wet or dry hair?

Shades EQ is a professional hair color line from Redken that allows stylists to create customized color results. When using Shades EQ, an important decision is whether to apply it to wet or dry hair. There are advantages and disadvantages to each approach, so choosing the right application method depends on the specific color service.

Applying Shades EQ to Wet Hair

Many stylists prefer to apply Shades EQ to freshly shampooed, towel-dried hair. There are a few reasons why wet hair application can be beneficial:

  • The cuticle is more open, allowing better color penetration into the hair shaft.
  • Wet hair is easier to section and separate for precise color placement.
  • The formula spreads and blends more evenly through wet hair.
  • Processing time may be slightly shorter on wet hair.

When applying Shades EQ to wet hair, it’s important to remove excess water before beginning. The hair should be damp but not dripping wet. To get good results:

  1. Shampoo and towel dry the hair until it is no longer dripping.
  2. Separate hair into four sections and clip up the sections not being colored.
  3. Apply protective cream around hairline if needed.
  4. Take 1⁄2 inch subsections and use a tint brush to thoroughly saturate the hair with the color formula from roots to ends.
  5. Once all sections are completed, use a wide-tooth comb to blend the formula and ensure even saturation.

Processing time is the same whether applying Shades EQ to wet or dry hair. After application is complete, cover the hair with a processing cap and allow the color to process for the full recommended time.

Applying Shades EQ to Dry Hair

Some stylists prefer to apply Shades EQ formulas to dry, freshly washed hair. Reasons for dry hair application include:

  • It’s easier to see where you have applied color vs. missed spots.
  • There is less dripping and mess when applying to dry hair.
  • The formula adheres directly to the hair shaft without sliding off wet hair.
  • There is more control and precision with dry hair application.

When working with dry hair, it’s important to thoroughly pre-section and clip up the hair prior to color application. To get good results:

  1. Shampoo, towel dry, and let hair air dry completely.
  2. Separate hair into four sections and clip up the sections not being colored.
  3. Apply protective cream around hairline if needed.
  4. Take 1⁄2 inch subsections and use a tint brush to thoroughly saturate the hair with the color formula from roots to ends.
  5. Once all sections are completed, use a wide-tooth comb to blend the formula and ensure even saturation.

As with wet hair application, processing time remains the same whether applying the product to wet or dry hair. After completing application, cover the hair with a processing cap and leave on for the full recommended processing time.

Comparing Results from Wet vs. Dry Application

Both wet and dry application can produce beautiful results with Shades EQ. However, there are some differences between the two techniques:

Wet Hair Application Dry Hair Application
Color results may appear slightly more intense or darker Color results may appear slightly softer or lighter
Blending is easier More precision and control in application
Faster application time Longer application time
Can be messier Keeps application area neater

In general, wet hair application offers faster application time and more blending, while dry application allows for more precision and control. From a visual standpoint, Shades EQ sometimes produces darker, more intense results on wet hair vs. slightly softer results on dry hair. However, an experienced colorist can achieve beautiful results using either technique.

Tips for Deciding Wet or Dry Application

When deciding between wet or dry hair application, here are some factors to consider:

  • Hair condition – Dry or damaged hair is harder to saturate evenly when wet. It may be better to apply color to dry hair in these cases.
  • Desired result – If seeking a very natural, soft result, dry application may be best. For more intensity, wet hair could be ideal.
  • Hair length – Longer hair can be harder to manage wet. Dry application may give more control with long locks.
  • Hair density – Thick, dense hair may apply more evenly with a wet application. Fine hair can become oversaturated wet.
  • Formula being used – For regrowth formulas, dry application provides more precision. For virgin color or highlift blonding, wet hair gives more blending and saturation.

The client’s hair health, desired end result, hair attributes, and specific formula being used should all factor into whether to apply Shades EQ wet or dry. An experienced stylist can evaluate these elements and make the best recommendation.

Pre-Color Treatment Options

Both wet and dry applications work best if the hair is properly prepped first. Here are some pre-color services to consider:

  • Clarifying shampoo – Removes buildup so color penetrates optimally.
  • Protein filler – Strengthens and prepares damaged hair to accept color.
  • Color remover – Strips artificial color so new color applies true.
  • Chemical exfoliation – Opens the cuticle for enhanced color deposition.
  • Gloss – Primes the hair and evens out porosity for uniform results.

Investing in the right pre-color treatments can go a long way in achieving beautiful, lasting results from Shades EQ services.

Post-Color Conditioning Treatments

It’s also important to nurture the hair after coloring with Shades EQ by using the right conditioning treatments:

  • Neutralizing shampoo – Removes leftover color molecules to prevent staining.
  • Bond-building treatments – Reinforce bonds within the hair and prevent damage.
  • Color-sealing gloss – Locks in color molecules and enhances shine.
  • Moisturizing masque – Restores moisture to prevent dryness after coloring.
  • Anti-fade toning glaze – Refreshes tone, seals cuticle, and prevents fading.

Using salon-quality conditioning treatments is critical for maintaining vibrant, healthy-looking color results from Shades EQ.

The Takeaway

Shades EQ can be successfully applied to either wet or dry hair. There are good reasons for choosing either application method. Wet hair allows the color to penetrate and blend easily for intense results, while dry hair provides more precision and control. Factors like hair condition, desired results, hair attributes, and specific formulas should help determine the best application choice.

To maximize results, properly prep the hair before coloring and properly care for it after. With good technique and the right prep and post-care, Shades EQ can deliver beautiful, long-lasting color – whether applied wet or dry.