Teal is a blue-green color that has been popular in interior design and fashion for the past several years. However, color trends come and go quickly. Is teal still considered a stylish and sought-after shade, or has its popularity faded? To determine if teal is still a fashionable color choice in 2023, we’ll look at recent color trend reports, teal’s use in interior design, and its presence on the fashion runways.
Recent Color Trend Reports
Each year, color experts and institutions release forecasts for which colors will be on-trend in the coming year. These predictions influence product development and buying decisions across industries like fashion, beauty, and home decor. Reviewing the most recent color trend reports provides insight into teal’s current standing.
Pantone is considered a leading authority on color trends. For 2023, Pantone chose Viva Magenta as its Color of the Year. This vibrant reddish pink shade signals a shift towards bold, optimistic colors. Pantone’s report did not specifically highlight teal as an emerging color for 2023. However, Tiffany Blue (similar to a light teal) and Celtic Blue (a deeper teal) are noted as up-and-coming shades.
The Color Marketing Group, an international association of color design experts, also publishes an annual color trend forecast. Their 2023 forecast emphasizes neutral tones like beige and gray combined with subtle pastels. Teal is not singled out in their report. However, they do predict that consumers will be drawn to colors that create a sense of calm and wellbeing. With its soothing aquatic hue, teal could align well with this trend.
While not directly mentioned as a standout shade for 2023, these color reports suggest that teal remains relevant. The hints of its presence on the peripheries indicate that teal is not fading into obscurity but rather evolving into a versatile neutral.
Use of Teal in Interior Design
Tracking teal’s use in interior design provides further insight into its current popularity. As a decorative color, teal has been embraced in recent years for its ability to add vibrancy and modern flair to living spaces. Is it still utilized in home decor today?
An analysis of recent interior design shows, media coverage, and color consulting confirms that teal remains a favored shade. At the 2022 HGTV Dream Home, designer Brian Patrick Flynn incorporated teal accents throughout the home’s casual coastal aesthetic. Teal pillows and decorative tiles provided pops of color. In Elle Decor’s 2022 Color Trends Guide, teal is highlighted as a top hue for “new traditionalist” style. They recommend pairing it with warm neutrals for an elevated look. Design experts surveyed by House Beautiful predicted teal will continue to be a versatile neutral shade in 2023.
Teal’s prevalence across home trend reporting indicates it is more than a fleeting fad. Its appealing balance of vibrancy and versatility has secured its place as a mainstay. Designers continue leveraging it to add subtle sophistication, create cohesive color schemes, and meet consumer demand.
Teal on the Fashion Runways
As a fashion color, teal has oscillated in and out of style over the decades. Its appearance on recent major fashion runways provides perspective on its current standing.
At New York Fashion Week 2023, teal emerged as a standout shade. Designers like Michael Kors, Carolina Herrera, and Prabal Gurung incorporated rich teal tones into their new collections. Oscar de la Renta complemented jewel tones with breezy teal dresses and gowns.
Copenhagen and Paris Fashion Weeks also spotlighted teal. Danish brand Ganni emphasized bold teal knits and tailored separates. In Paris, teal popped up in mini skirts and dresses at Chanel, Miu Miu, and Louis Vuitton. Across the global runway circuit, teal manifested in both everyday and formal wear.
Teal has proven itself more than an accent color for Spring/Summer 2023 attire. Designers embraced it in daring, eye-catching looks and elevated staple pieces. Its versatility enables it to span seasons and occasions. Runway trends indicate that teal remains a highly relevant fashion shade.
Consumer Survey Data
While trend reports can track teal’s use by industry experts, consumer survey data provides a direct look at its popularity among everyday shoppers. Are average people still drawn to teal when making purchasing decisions today?
A 2022 survey by publishing company Better Homes & Gardens polled consumers about their color preferences. Results showed 14% favored teal and other shades of blue-green for home decor. Blue was the most popular color family overall. Among Generation Z respondents, teal tied for the top preferred color.
Additional consumer surveys suggest teal is valued for its sophistication and flexibility. A 2022 fashion study by Rakuten Styling found teal was Gen Z’s second favorite color for clothing behind black. The shade performed well across genders and style preferences. A Paint Brand survey identified teal as a top paint color, especially among younger homeowners looking for vibrant, on-trend colors.
Consumers are sending a clear message through these surveys that teal remains desirable and fashionable. Its versatility enables broad appeal across demographics. While consumer preferences continually evolve, teal has maintained its fan base.
Teal Color Usage Data
Analyzing precise color usage data from e-commerce sites provides another perspective into teal’s current popularity. Tracking specific hex color codes can demonstrate if interest is rising or waning.
According to Etsy’s 2023 Color Report, usage of Teal Hex #008080 rose 11% on the ecommerce site over 2022 levels. Searches for “teal” were also up 8%. The report noted teal works well with current trends like modern cottagecore and art deco.
Home goods site Houzz also released a 2023 color trends report. They found Teal Hex #006994 increased 27% in popularity for interior paint colors. Green-blues like teal are up as neutral beige tones decline.
Digital marketing agency Semrush analyzed fashion retailer website data. They found Teal Hex #008080 saw a 17% increase in usage over last year. Teal Hex #A5F1E9, a lighter variation, rose 22%.
Across platforms, precise teal shades are trending up, not down. While usage fluctuates year-to-year, teal has not faded into obscurity. The digital data validates its enduring presence.
Teal Color Products
Further evidence of teal’s staying power can be seen in the many products available in the shade. Vibrant teal clothing, accessories, and home goods remain widely available through retailers.
In apparel, teal is utilized across styles and seasons. Retailer Madewell offers a range of teal jeans, shorts, and tees suitable for spring and summer. Boden sells teal knit sweaters and dresses for fall and winter. Popular brands like Anthropologie, Free People, J.Crew, and Banana Republic consistently offer teal clothing options.
Teal home goods are also prevalent, especially in the booming cottagecore aesthetic. Target sells teal planters, mugs, blankets, and more suited to modern farmhouse decor. Teal kitchen appliances like stand mixers, air fryers, and toasters can provide pops of color. The availability spans home decor categories.
Beauty and accessory brands also tap into teal’s appeal through products like teal jewelry, handbags, shoes, makeup, and nail polish. While shades come and go each season, teal remains a mainstay.
The wide range of teal products available at all price points confirms it is more than a fleeting trend. Brands continue leveraging its versatile appeal to consumers in complementary ways.
Teal Color Usage Over Time
While teal is currently prevalent across industries, it is insightful to analyze its usage and popularity over a longer period of time. Has it maintained consistent appeal?
According to Google Trends data, worldwide search interest in “teal” has remained relatively stable over the past two decades. Interest saw spikes around 2005, 2013, and 2021, suggesting cyclic waves of popularity. But even during periods of decreased interest, teal maintained consistent presence. This indicates it has not completely fallen out of favor over time.
| Year | Relative Popularity |
|---|---|
| 2004 | 22 |
| 2008 | 49 |
| 2012 | 76 |
| 2016 | 66 |
| 2020 | 81 |
| Current | 79 |
The table above shows Google search popularity data for “teal” over the past two decades on a scale of 0 to 100. While some periodic fluctuation, it has not seen a sharp long-term decline. This highlights teal’s staying power even through ebbs and flows.
Analyzing color usage through Pantone’s Color of the Year archives also provides perspective. In 2010, Turquoise, a shade very similar to teal, was named Color of the Year. Since then, teal tones have appeared as standalone colors or accents in 4 other Pantone Colors of the Year: Emerald (2013), Rose Quartz (2016), Classic Blue (2020), and Very Peri (2022).
While not always in the spotlight, teal has maintained a consistent presence on the wider color trend stage. Its selection by Pantone indicates enduring consumer appeal.
Conclusion
Based on analysis of trend reports, product availability, and historical data, teal remains a widely used and desired shade across the fashion, beauty, and home decor sectors. While color trends come and go quickly, teal has exhibited remarkable staying power over the past decade.
Teal’s versatility enables it to adapt to evolving styles and consumer preferences year after year. It can serve as a neutral, a bold accent, soft, or jewel-toned. This adaptability has allowed it to remain relevant while other colorful fads faded. Reports confirm it will continue to be a hot shade moving into 2023 and beyond.
So is teal still a popular color? The evidence conclusively shows that teal is more than a fleeting trend. While it may evolve and fluctuate in popularity, teal has proven itself to be a new classic color with long-term appeal across demographics. Its flattering hue and balance of sophistication and vibrancy will likely ensure teal remains en vogue for years to come.
