When naming a painting company, there are a few key factors to consider. First, you’ll want a name that is memorable and conveys your brand identity. You’ll also want to make sure the name is clear about the services you provide. Additionally, the name should be unique and help you stand out from competitors. Let’s explore some tips for coming up with great names for a painting company.
Convey What You Do
One of the most important aspects of your painting company’s name is that it clearly communicates you provide painting services. Some names that convey painting services include:
- The Paint Job
- Brushworks Painting
- Color Me Painted
- Paint Pros
- Spray & Brush Painting
Including words like “paint,” “painting,” “colors,” or “coatings” will remove any doubt about what your business does. You want customers to immediately understand you are a painting contractor. Stay away from vague names that could represent many types of businesses.
Be Memorable
You also want a name that is memorable and sticks in customers’ minds. Some elements of memorable names include:
- Alliteration – Repeating consonant sounds like “Brushworks Painting”
- Rhyming – Rhyming words like “Color Me Painted”
- Puns – Clever wordplay like “The Paint Job” which hints at a professional paint job or employment
- Evocative imagery – Names that create strong visuals like “Blank Canvas Painting”
Memorable names help people recall your business when they need to hire a painting contractor. Catchy, clever names can really help you stand out.
Reflect Your Brand Identity
Your business name should also reflect the identity, personality, and values of your brand. For example:
- Playful names like “Paints and Ladders” work for fun, lively brands targeting younger customers.
- Classic names like “Brushstroke Painting” convey tradition and longevity.
- Descriptive names like “Meticulous Painting Company” communicate attention to detail.
- Location-based names like “Seattle Painters” convey local roots.
Think about the image you want to project, and choose a name consistent with that brand identity. This helps attract customers who identify with your business values.
Consider Your Specialties
If you specialize in certain types of painting services, you may want to incorporate that into your name. Some examples:
- Second Coat Painting – Conveys specialty in applying second/additional coats
- Metallic Finishes – Indicates expertise with metallic paints
- Apartment Repainting Services – Focuses on apartment repainting niche
- Historic Home Painters – Highlights skills in older/historic homes
Naming your business after your specialty area can help attract the right customers looking for those specific skills.
Use Local References
Including geographic references in your painting company name can help customers recognize you as a local business. Some examples of using local references include:
- Orlando Painting Company
- Detroit Paint Pros
- Santa Fe Adobe Painting
- Seattle Color Coatings
For localized SEO as well, having your service area in the name helps searchers find you more easily. Make sure it aligns with the regions you serve.
Avoid Overused Words
Some words in painting company names are so overused they’ve become tired and less distinctive. Stay away from excessive use of:
- “Painting” – Most companies in this field use it
- “Painters” – Very common
- “Paint” – Seen in many names
- “Pro” or “Professional” – Cliché
- “Perfect” or “Prestige” – Overpromising
Instead, get creative with more unique names and modifiers to help differentiate your business.
Check Domain Name Availability
Before settling on a painting company name, check if the domain name is available for your website. Visit sites like GoDaddy.com to search for domain availability. Ideally, you’ll want to secure a .com domain that matches your business name.
If your preferred domain name isn’t available as a .com, you may need to modify the name or consider using another domain extension like .net. Having the ideal domain name helps with branding and internet searches.
Do a Trademark Search
It’s also wise to do a trademark search before formalizing a business name. You want to avoid names already trademarked by another company. Try searching for the name on sites like USPTO.gov.
If your proposed name is already claimed, you’ll have to change it up. This protects you against potential legal issues down the road for trademark infringement.
Test It Out
Once you’ve brainstormed possible painting company names, start trying them out. Discuss options with colleagues, friends and family to get feedback. You can also do focus groups with target customers.
Pay attention to people’s reactions to gain insight into how well names convey your brand identity and services. The testing process can help refine your decision.
Conclusion
Naming your painting company requires balancing multiple factors – conveying your services, being memorable and reflective of your brand, indicating specialties, referencing your location, and avoiding overused terms. Test out options and check domain name and trademark availability. With some thoughtful brainstorming, you can develop the perfect distinctive name to represent your painting services.
