Pantone 17-3938 Very Peri is a vivid periwinkle blue shade with a violet-red undertone. It was chosen by the Pantone Color Institute as the Pantone Color of the Year for 2022. The Pantone Color of the Year is meant to reflect the zeitgeist of the current year and influence product development across various industries.
Very Peri was selected to represent the transformative times we are living in. As society continues to recognize color as a critical form of communication, and a way to express daring creativity and novel ideas, the complexity of this new blue shade highlights the expansive possibilities that lie before us.
Pantone Color of the Year
The Pantone Color of the Year has been announced annually by the Pantone Color Institute since 2000. It provides creative direction and color inspiration for product developers, brands, designers, and consumers across the globe.
The color is chosen by Pantone’s color experts based on analysis of trends across society, popular culture, art, design, travel destinations, new lifestyles, innovations, and socio-economic conditions. It reflects the spirit of the times and the mood of the year ahead.
The selection process requires thoughtful consideration from multiple perspectives. The chosen color must be versatile and translate across many different materials and finishes. It needs to be suitable for men’s, women’s, and children’s fashions, as well as home furnishings, consumer electronics, beauty products, and many other product categories.
Very Peri Color Characteristics
Very Peri is a dynamic periwinkle blue hue with a vivifying violet red undertone. It fuses the faithfulness and constancy of blue with the energy and excitement of red.
According to Pantone, the color displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression. It conveys a new vision of the future, one filled with originality, ingenuity, and inventiveness.
Some key characteristics of Pantone 17-3938 Very Peri:
- Vibrant, joyful, anddynamic
- Playful, novel, and unexpected
- Imaginative, inventive, and futuristic
- Versatile shade that is easily incorporated across many materials and finishes
- Blends warm and cool tones to create an intriguing, complex color
Very Peri Color Palette
When designing with Very Peri, Pantone recommends pairing it with neutrals and core blues and greens. Varying intensities of Very Peri can also be used together to create exciting multi-colored palettes.
Here are some recommended color combinations:
| Color Palette | Description |
|---|---|
| Very Peri + Silver + Medium blue + Black | Sophisticated and sleek |
| Very Peri + Soft pink + Cream + Light gray | Feminine and romantic |
| Varying intensities of Very Peri | Vibrant, energetic, andmodern |
| Very Peri + Golden yellow + Natural green | Fresh, inventive, and imaginative |
Pairing Very Peri with metallics like silver and gold enhances its brilliance, while soft neutrals allow its dynamic nature to take center stage. Contrasting it with both light and dark shades creates visual interest.
Using Very Peri in Fashion
In fashion, Pantone 17-3938 Very Peri provides an eccentric, novel appeal to menswear and womenswear. It infuses avant-garde styles with audaciousness and ingenuity.
For women’s fashion, Very Peri excites designs ranging from athleisure and sportswear to formal ensembles. It adds kinetic flair as an accent color for handbags, shoes, jewelry, and other accessories. Lightweight chiffon dresses and flowy silhouettes glow in Very Peri, while structured suiting adopts modern allure with Very Peri details.
For menswear, Very Peri injects energetic newness into casual weekend wear and refined business attire. It can be incorporated boldly or subtly across printed shirts, pants, shorts, and outerwear. Pairing Very Peri with black, white, gray, and other neutrals creates balanced, complementary outfits for men.
In children’s clothing and accessories, Very Peri stimulates creativity and fun. It can be featured vibrantly across clothing graphics, shoes, bags, jewelry, hair accessories, stationery supplies, and more. Soft, washed-out variations work for babies and young toddlers.
Very Peri Home Décor
Pantone 17-3938 Very Peri inspires originality and ingenuity across all areas of home décor. It adds a shock of the new to any room in unique, customized ways.
In living spaces, Very Peri makes a dramatic statement when painted onto walls or incorporated through textiles like pillows, rugs, and furniture upholstery. Candles, vases, sculptures, and Accessories in Very Peri stimulate creative flair.
Kitchens and dining areas adopt a spirit of invention with Very Peri dishes, appliances, table linens, and utensils. Very Peri geometric designs and patterns bring energy to tableware.
Bathrooms feel revitalizing with Very Peri towels, shower curtains, and accessories. Painting an accent wall or vanity cabinet in this shade creates a soothing yet contemporary look.
For home offices, Very Peri infuses vitality into desk accessories, notebooks, filing systems, calendars, and organizational tools. Use it sparingly to add a pop of motivation.
In kids’ rooms, Very Peri channels playfulness across bedding, furnishings, lamps, storage solutions, and décor. It provides a stimulating backdrop for arts, crafts, and imaginative play.
Outdoor living spaces come alive with Very Peri patio furniture cushions, throw pillows, planters, and outdoor accessories.This shade creates an uplifting, innovative aura for al fresco entertaining.
Very Peri Packaging and Branding
Pantone 17-3938 Very Peri makes a big impact when incorporated into packaging, branding, and graphic design. It captures consumer attention with its energetic spirit.
On product packaging, Very Peri can be used as a bold background color or as an accent shade for logos, text, and design details. It pops against white, black, silver, and matte neutrals.
Across branding, Very Peri injects ingenuity into logos, business cards, signage, websites, and social media graphics. It expresses originality, dynamism, and visionary thinking.
For advertising, media, and editorial design, Very Peri conveys an imaginative message with vibrancy. It provides a creative spark to layouts, presentations, storyboards, book covers, and promotional content.
Noted for its versatility, Pantone 17-3938 Very Peri brings intrigue and excitement when incorporated across any industry.
Conclusion
Pantone 17-3938 Very Peri is a fearless, joyful shade chosen by Pantone Color Institute experts to encourage creativity, imagination, and innovation. This vivacious periwinkle blue with violet-red undertones has dynamic, energetic presence. It melds the reliability of blue with the vigor and exuberance of red.
Very Peri provides a new vision for the future across all design industries. It adds eccentric flair to fashion. In home décor, it makes a spirited statement. For packaging and branding, Very Peri captivates consumers. Its complexity inspires courageous creativity and original thinking while conveying playfulness, ingenuity, and novelty.
