Hue refers to the color filter that can be applied to snaps and stories on Snapchat. When taking a snap, users can press and hold on the camera screen to bring up a rainbow color picker and select a hue to tint the image or video. The hue setting allows Snapchatters to add colorful filters and effects to their snaps to make them more visually interesting. Some of the commonly used hues on Snapchat and what they generally signify include:
| Hue | Meaning |
|---|---|
| Red | Love, romance, passion |
| Pink | Playfulness, fun, sweetness |
| Orange | Energy, warmth, enthusiasm |
| Yellow | Joy, happiness, optimism |
| Green | Nature, growth, harmony |
| Blue | Calmness, peace, serenity |
| Purple | Creativity, magic, mystery |
While these color associations are common, ultimately any hue can be used to express different moods or aesthetics. The hue option allows Snapchat users to stylize their snaps and communicate through color.
Selecting a Hue on Snapchat
To choose a hue filter on Snapchat:
1. Open the Snapchat app and tap the camera icon to take a new snap.
2. With the camera view open, long press anywhere on the screen. This will open the color/hue selection menu.
3. Near the bottom of the screen, you’ll see a rainbow color slider. Drag your finger left and right along the rainbow to preview the different hue options.
4. Once you’ve selected your desired hue, the filter will be applied to your camera viewfinder. Take your snap as usual.
5. After taking the snap, you can fine tune the hue filter intensity by tapping on the color splash icon at the top of the screen.
6. Adjust the slider to make the hue filter more vivid or subtle.
7. You can also tap the scissors icon to crop the image if needed.
8. When you’re happy with the hue effect, as usual, choose a time limit and tap the arrow icon to send or add the snap to your story.
The hue will remain fixed on the snap even after you send it. Recipients will see the colorful filter when they view your snap.
Saving a Hue Filter
If you want to reuse a specific hue filter for consistency across multiple snaps, you can save it:
1. Select your desired hue as above and take a test snap.
2. In the preview screen, tap on the color splash icon to adjust the hue intensity.
3. Once you have the perfect hue effect, tap on the three dots icon in the top right corner.
4. Select “Save Hue” from the menu.
5. Give your custom hue a name and tap Save.
Now whenever you take a new snap, you’ll see your saved hue filter as an option to quickly reapply. This makes it easy to maintain a consistent, branded color scheme in your Snapchat content.
Using Hues Creatively
While hues are commonly used to simply tint snaps different colors, Snapchatters can get creative with hues to take visual storytelling to the next level. Some ideas include:
– Use complementary colors – like orange and blue – to make images pop.
– Apply darker hues – like purple or blue – for a mysterious or moody effect.
– Use multiple hues in a Snapchat story to represent different moods, themes or locations.
– Use neutral hues like grey or sepia for a vintage, old-school vibe.
– Apply a hue that matches your outfit or environment for a cohesive, thematic look.
– Use hue intensity to gradually transition a hue’s vividness across a multi-snap story.
– Tint only select objects in a snap using the selective filters brush.
– Layer hue filters over top of other creative tools like stickers, drawings or Snapchat lenses for colorful effects.
With some strategic hue usage, Snapchatters can take their visual snapshots to the next level and get creative with color.
Using Context-Relevant Hues
While any hue filter can be applied for aesthetic purposes, Snapchatters often select hues that are contextually relevant to the snap itself for greater meaning:
– Use red hues for snaps related to love, passion or excitement.
– Tint food snaps yellow or orange to emphasize appetizing warmth.
– Try green or blue for nature-themed snaps to evoke harmony.
– Pick pink or purple hues for fun, playful snaps with friends.
Matching the hue to the snap’s theme or subject helps reinforce the intended emotion or story being told. This makes the color choice feel more intentional rather than arbitrary.
Hue Filters in Snapchat Marketing
In addition to everyday Snapchat users, brands are also utilizing hue filters as part of their Snapchat marketing and content strategies:
– Brands select signature hues to maintain consistent branding across Snapchat content.
– Sponsored snap ads often use hues that complement the promoted product or brand.
– Brands partner with Snapchat on custom geofilters and lenses that feature their brand’s hue.
– Colorful hues help Snapchat ads and content stand out in the feed.
– Events or campaigns are highlighted with relevant hues like red for love-themed promotions.
– Hues reinforce seasonal branding like orange for fall, pink for Valentine’s Day, etc.
Strategic hue use helps brands craft compelling stories and deliver eye-catching, on-brand content to attract Snapchatters.
Pros of Using Hues on Snapchat
Here are some of the benefits of using hue filters for your Snaps:
– Lets you easily add artistic color effects.
– Makes your snaps more visually striking.
– Allows you to express different moods and emotions.
– Can reinforce contextual themes or meanings.
– Provides consistency with saved hue filters.
– Enables on-brand content for marketers.
– Lets you customize snap ads to stand out.
– Engages viewers with colorful visual variety.
Cons of Using Hues on Snapchat
Some drawbacks of using hues include:
– Too many hues may look chaotic or overwhelming.
– Bold hues can detract from snap content if overused.
– Relying on hues alone lacks originality if not mixed up.
– Strong hues every snap may not suit all audiences.
– Can be distracting and not match context of snap.
– Overuse may dilute impact of strategically aligned hues.
– Frequent hue changes disrupt cohesive branding.
– Saves expire after 48 hours so hues must be re-saved.
Tips for Using Hues Effectively
To take advantage of Snapchat’s hue filters most effectively, keep these tips in mind:
– Use hues intentionally to reinforce narratives, not just arbitrarily.
– Balance hue use with unfiltered snaps for contrast.
– Shift hues gradually over snap stories to visualize progression.
– Save consistent hues for branding coherence when appropriate.
– Select hues that make focal subjects stand out, not compete.
– Ensure hues match the vibe of your snaps and audience.
– Use hue intensity adjustment to control vibrancy as needed.
– Mix up hue choices to keep viewers engaged across snaps.
– Apply hues subtly to avoid overwhelming snap content.
Conclusion
In summary, Snapchat’s hue filters provide a colorful and creative way to enhance snaps. While any hue can be selected based on personal preference, strategic use that complements snap content and themes takes hue impact to the next level. Both casual Snapchatters and brand marketers can leverage hues to engage audiences in a visually appealing way when applied effectively. With some practice and experimentation, Snapchatters can master the art of snapping with hues.
