Memory and learning are complex cognitive processes that involve multiple parts of the brain. While there is no one single “magic color” that will drastically improve memory and learning for everyone, researchers have found that certain colors can enhance memory, focus and retention in various ways. Using color strategically when studying, learning or trying to memorize information can activate different parts of the brain and make information more memorable.
How Color Affects Memory and Learning
Color is processed in a different part of the brain than text or images. The color red, for example, elicits an emotional response and can create a sense of urgency. Blue conjures feelings of calmness and serenity. This is why cool blues and greens are often used in learning environments. Green is said to be the easiest color for eyes to process and is associated with harmony and safety.
Research has shown that the use of color can improve comprehension, memory retention and focus in learners. One study found that people performed better on memory tasks when words were shown to them in color versus black and white. Color codes things and makes information stand out.
Best Colors for Memorization and Learning
While color preferences and associations are subjective, here are some of the top colors believed to aid memory, focus and retention:
Blue
Blue is thought to create a calming environment and promote concentration. One study found that subjects performed better on tests if they were in a blue-colored room because the cool tone decreased anxiety. Blue also curbs appetite. Use blue highlighters, pens or sticky notes when memorizing information.
Green
Green represents renewal and life and is believed to aid in focus. Research shows reading comprehension improves when information is printed on green paper or backgrounds versus white. Green is easy on the eyes. Use green fonts, borders or accents to remember key points.
Yellow
Yellow captures attention and arouses curiosity due to its bright, cheerful hue. Studies show yellow activates the left hemisphere of the brain, which is where verbal processing occurs. Use yellow for key words, headings and important points you want to emphasize and recall.
Red
Red boosts brain activity and engagement. It also leads to detailed processing, so retaining facts may improve when written in red. Red pens are popular for marking errors or making corrections. Use red strategically in your notes for data you need to memorize.
White
White offers contrast without being distracting. Black text on a white page is easy to process. Beige and off-white can also aid focus without glare. Use white space strategically when creating materials for memorization.
How to Use Color to Improve Memorization
Here are some tips to use color effectively when trying to memorize information for tests or learning:
- Make key headings and vocab words stand out in colors like yellow, red or green
- Write definitions, dates or facts you need to memorize in red or highlight in yellow
- Use blue pens or highlighters for concepts you want to grasp quickly
- Print study materials on beige, green or blue-tinted paper
- Use white space to separate ideas
- Organize info into color-coded charts, tables or diagrams
- Associate colors with numbers, facts or mnemonic devices
- Quiz yourself by covering info in different colors
Colors to Avoid When Memorizing
Some colors are believed to hinder learning and memory retention. Colors to avoid when studying include:
- Orange – associated with loudness which can be distracting
- Pink – can elicit feelings of softness, weakness
- Brown – associated with dirtiness which can negatively impact mood
- Purple – connected to creativity, but harder visually to process
- Gray – dull, can dampen mood and motivation
Bright neon shades of any color can be overstimulating. Avoid brightly-colored paper. Pastel shades are better options.
Best Color Combinations for Memorization
Using two or more colors together can further boost memory, comprehension and retention. Effective color combos include:
| Color Combo | Effect |
|---|---|
| Yellow + Black | High contrast improves focus |
| Blue + Red | Contrast draws attention |
| Green + White | Crisp, easy on eyes |
| Red + White | Pops key points |
| Blue + Green | Calming effect |
You can also use color grouping. For example, highlight dates in one color and names in another to connect related info.
Should You Avoid Color When Memorizing?
While color can enhance memory and comprehension, too much color can have the opposite effect. Visual clutter from brightly colored text and graphics can overwhelm the brain. If you already struggle with focus, excessive color can aggravate distractibility.
Those with visual sensitivities like Irlen Syndrome can also experience eye strain, headaches or reading difficulties when exposed to vivid hues. Students with dyslexia may concentrate better using minimal color.
If you find colors to be visually stressful, aim for black text on white or beige paper. Avoid multi-colored documents. Use color minimally or monochromatically to highlight only the most important points. Color in moderation is best for most.
Conclusion
Research shows strategic use of color enhances academic performance, comprehension and memory recall. Cool hues like blue, green and violet promote calmness and focus. Warm tones like yellow, red and orange stimulate brain activity and attention.
While associations are subjective, the thoughtful use of color can reinforce learning and help imprint facts and concepts in your memory. Try using your favorite hues to make key words and data stand out. Avoid color overload that causes visual confusion.
Enhancing study materials, notes, reminders and learning aids with colors you enjoy can boost engagement and may just help you ace your next test.
