The Dallas Cowboys are one of the most popular and iconic franchises in the NFL. With a large and passionate fanbase, Cowboys jerseys are consistently among the best-selling in the league each year. But which player’s jersey is the most popular among Cowboys fans? In this article, we’ll examine Cowboys jersey sales data, look at current player popularity, and determine which jersey is bought the most by Cowboys Nation.
Cowboys Jersey Sales Data
The NFL Players Association (NFLPA) releases annual reports on the top-selling player jerseys in the league. This data provides insight into which players and teams have the most popular jerseys. According to the NFLPA’s latest report, two Cowboys players ranked in the top 15 for jersey sales from March 2021 to February 2022:
| Player | Jersey Sales Rank |
|---|---|
| Dak Prescott | 3 |
| Ezekiel Elliott | 12 |
Dak Prescott had the 3rd highest selling jersey in the NFL, while Ezekiel Elliott came in at number 12. Having two players in the top 15 shows the Cowboys have some of the most popular jerseys and players in the league.
Current Cowboys Player Popularity
In addition to jersey sales, a player’s popularity can be measured by other factors like fan voting for awards and Pro Bowl selections. Here are some of the most popular current Cowboys players:
- Dak Prescott – The Cowboys starting quarterback continues to grow his fanbase. He was 2nd in Pro Bowl fan voting among NFC quarterbacks for the 2021 season.
- Ezekiel Elliott – The two-time rushing champion is a cornerstone of the Cowboys offense. Elliott ranked 4th in fan Pro Bowl voting among NFC running backs last season.
- Micah Parsons – The rookie linebacker led the Cowboys in sacks in 2021 and was named NFL Defensive Rookie of the Year. Parsons jerseys will likely surge in popularity after his standout rookie season.
- Trevon Diggs – The ball-hawking cornerback led the NFL in interceptions in 2022. Diggs earned his first Pro Bowl selection last season.
- CeeDee Lamb – The young wide receiver has become a fan favorite. Lamb ranked 8th in Pro Bowl fan voting among NFC wide receivers last season.
Based on awards, fan voting, and on-field performance, players like Prescott, Elliott, Parsons, Diggs, and Lamb are among the most popular current Cowboys.
Most Popular Cowboys Jersey of All Time
When looking at the historical data, one player stands out when it comes to the most purchased Cowboys jersey of all time – Emmitt Smith.
As the NFL’s all-time leading rusher and a member of three Super Bowl winning teams in the 90s, Smith’s #22 jersey remains the most iconic Cowboys jersey decades after he stopped playing. At the peak of the Cowboys dynasty in the 90s, Smith’s jersey sales far exceeded his contemporaries on the team and around the league.
The NFL released a list of the top selling jerseys from 1994 to 2014 to commemorate the league’s 75th season. Emmitt Smith ranked #1 on that list as the top selling NFL jersey of the past quarter century. Troy Aikman was the only other Cowboy on that top 50 list, ranking 15th.
Smith’s jersey sales dominance highlights the immense popularity he had during his Hall of Fame career. Even though he retired in 2005, you can still spot many #22 Smith jerseys proudly worn by Cowboys fans young and old on game days.
Who Has the Most Popular Jersey Right Now?
When combining current player popularity, jersey sales rankings, and historical perspective, there is one clear winner for today’s most popular Cowboys jersey:
Dak Prescott
As the Cowboys franchise quarterback since 2016, Prescott has rapidly grown into the new face of the team. His jersey sales rankings reflect his emergence as the most prominent player on the team.
Prescott had the best-selling NFL jersey four different times in a six month span from September 2020 to February 2021, showing his consistent popularity:
- #1 in September 2020
- #1 in October 2020
- #1 in January 2021
- #1 in February 2021
He was also the most popular jersey for the entire 2020-2021 season according to the NFLPA data. Prescott’s major accomplishments on the field and his public image have combined to make his #4 jersey the most sought after by Cowboys fans.
Dak Prescott jerseys can be spotted all over AT&T Stadium on game days. His jersey is often the top seller at the team store and on online retailers. The data shows Prescott as the undisputed current king of Cowboys jersey popularity.
Other Popular Cowboys Jerseys
While Prescott jerseys dominate currently, several other Cowboys players have jerseys that rank among the top sellers:
- Ezekiel Elliott – #21 – The two-time rushing champ remains one of the team’s most popular players after six seasons. His rookie jersey from 2016 is still commonly worn by fans.
- CeeDee Lamb – #88 – The young playmaker has quickly become a fan favorite at wide receiver. Fans love repping the #88 in honor of Drew Pearson and Michael Irvin.
- Micah Parsons – #11 – The Defensive Rookie of the Year will see his jersey sales spike after his monster debut season of 13 sacks. Future Hall of Famer DeMarcus Ware’s old #94 could also increase in popularity because of Parsons.
- Trevon Diggs – #7 – The ball-hawking cornerback owns a distinctive number that fans will want after leading the league in interceptions.
- DeMarcus Lawrence – #90 – The veteran defensive end continues to have one of the top selling defensive player jerseys on the team.
Rookies like Tyler Smith and Jalen Tolbert could also emerge as new fan favorites. But Prescott, Elliott, Lamb, Parsons, and Diggs currently make up the starting five for most popular Cowboys jerseys right now.
The Popularity of Cowboys Jerseys
The Dallas Cowboys brand has a mystique and prestige like no other team in sports. Emmitt Smith owns the distinction of having the top selling jersey over the last 25+ years. Right now Dak Prescott carries the torch as the face of the Cowboys and top jersey seller.
Prescott’s consistent popularity the last few years makes his #4 the most sought after jersey today. The young quarterback broke out as a superstar in 2020 and has become a top merchandise mover. As the Cowboys chase another Super Bowl championship, expect Dak Prescott jerseys to continue to fly off the shelves.
