PMS colors refer to the Pantone Matching System, which is a standardized color reproduction system used in printing industries. PMS has thousands of colors, each identified by a unique number. When a printer is told to print PMS 186, for example, they will know exactly what shade of red to use. This helps ensure colors are consistent across different materials and mediums.
Pantone does have a dedicated PMS color for what most would consider a standard red. Determining this color requires an understanding of how the Pantone Matching System categorizes and identifies colors. We’ll explore the PMS specifics for red, look at alternate PMS reds, and examine why having a precise system for managing color is so important in printing.
What is PMS?
The Pantone Matching System is a proprietary color space developed by Pantone in 1963. The goal was to create a standardized method for identifying colors that could be used across different materials, mediums, and outputs.
Prior to PMS, colors were described using vague names like “red” or by specifying partial recipes like “50% magenta.” This resulted in printers needing to manually mix inks and match colors by sight, an imprecise process. The colors produced would often not match the original designer intent.
PMS provided unique numbered formulas for mixing colors that enabled precise color reproduction. By telling a printer “PMS 185” they could match that exact red every single time. This allowed designers to maintain color accuracy regardless of what materials or printing process was used.
Some key facts about the Pantone Matching System:
– Launched in 1963 to improve color reproduction
– Contains over 1300 solid PMS colors
– Identified by a unique 3 or 4 digit number + letter (ex: PMS 185 C)
– Colors are premixed inks, no manual mixing required
– Makes color consistent across different mediums
– Industry standard for printing, packaging, graphic design, more
PMS swatch books are sets of all solid PMS color samples printed on card stock. Designers use these for inspiration and to communicate required colors. PMS colors can also be specified digitally using tools like Adobe Creative Suite. Modern software even allows Pantone colors to be simulated on screen.
This standardized system has allowed Pantone to become the premier authority on commercial color reproduction. Their process enables consistent colors at any print facility. Understanding PMS codes is a must for graphic designers, printers, and anyone involved in color critical work.
What is the PMS Code for Red?
There are actually a few different reds within the Pantone Matching System that could be considered a “primary red”:
– PMS 185 C – This is the Pantone standard for a pure vivid red. It is a warm red with some orange undertones.
– PMS 485 C – For an even more saturated, intense red, PMS 485 C is a good option. It has blue undertones giving an eye catching pop.
– PMS Warm Red C – As the name implies, this is a warmer, more orange leaning red. It has yellow undertones compared to 185 C.
– PMS Rubine Red C – If you want a slightly darker red, Rubine Red has more depth while maintaining the vibrant matte finish.
So while there is some flexibility, **the closest match to a pure primary red in the Pantone Matching System is PMS 185 C.** This makes it the go-to choice for situations where a bold, attention grabbing red is needed.
Some key facts about PMS 185 C:
– Launched as one of the original solid PMS colors
– Considered the “primary red” within the PMS system
– Has a vivid, warm orange undertone
– Highly saturated but not excessively bright
– Matte finish that pops on white backgrounds
– Frequently used for printed graphics, packaging, and branding
PMS 185 C is popular for being a balanced, versatile red. It provides a striking color that grabs attention without appearing gaudy or fluorescent. When used properly, PMS 185 C evokes feelings of excitement, energy, passion, and love.
| Name | PMS Number |
|---|---|
| PMS 185 C | Primary Red |
| PMS 485 C | Saturated Red |
| PMS Warm Red C | Orange Red |
| PMS Rubine Red C | Darker Red |
Alternatives to PMS 185 C
While PMS 185 C is considered the default red, choosing an alternate PMS red can help your design or printing project stand out:
– **PMS 485 C** – For even greater intensity, 485 C amps up the saturation. The blue undertones give it extra visual impact.
– **PMS Warm Red C** – Shifts red into a more orange, golden tone. Works well for a friendly, energetic look.
– **PMS 188 C** – Dials down the brightness while retaining a pure hue. A more subdued red.
– **PMS 200 C** – Adds brown undertones for a darker, earthier red. Has an elegant richness.
– **PMS Rubine Red C** – Brings complexity with subtle maroon undertones. Unique personality.
– **PMS Rhodamine Red C** – Highlights reddish-pink overtones. Eye catching pop for cosmetics, fashion.
– **Metallics** – PMS 801-809 give metallic gold, copper and silver red finishes.
The specific PMS red you select can fine tune the message, emotion, and impression you want to convey. Don’t be afraid to explore alternatives to find the perfect red.
Why Consistent Color Reproduction Matters
Having a standardized system like Pantone makes color accuracy much easier to achieve. But why does consistent color reproduction actually matter?
Here are some of the key reasons:
**Branding** – Using the right red in your logo ensures it will reproduce correctly on business cards, signage, websites and other brand touchpoints.
**Expectations** – When ordering something “red”, you expect to receive the same red as shown online or in a catalog. PMS ensures what you receive matches what you saw.
**Accessibility** – Colors need sufficient contrast to be readable. Standardized colors enable designing materials accessible for visually impaired readers.
**Quality** – Matching specifications prevents reprints and disputes due to color variance. Customers expect colors to match across products and deliveries.
**Efficiency** – Eliminates guesswork and manual color corrections for designers, printers, and manufacturers. Reduces waste and overhead.
**Audience Response** – Research shows different colors elicit different psychological and emotional responses. Controlling color is important for marketing.
While most consumers don’t notice Pantone codes behind the scenes, they do experience the benefits. PMS facilitates communication and quality control throughout the entire production process. It’s yet another example of color standardization improving lives and business.
Conclusion
When selecting a primary red for printing and design work, PMS 185 C is the quintessential option within the Pantone Matching System. It provides a vivid, saturated red perfect for grabbing attention. Alternatives like PMS 485 C, Warm Red C, and Rubine Red C allow tweaking the tone and feel.
Having a standardized color system enables consistency, efficiency, and accuracy. For both designers and consumers, Pantone facilitates effective color communication and reproduction. So next time you need a bold, eye catching red, be sure to specify PMS 185 C!