Each year, the Pantone Color Institute selects a Color of the Year to reflect trends and influences that will impact design, fashion, and consumer purchasing decisions. The color is meant to capture the mood of the upcoming year and speak to what people are looking for at that moment in time. For 2023, Pantone has chosen Viva Magenta 18-750 as the Color of the Year. This bright pinkish purple shade aims to promote joy, hope, and creativity.
Pantone’s Color of the Year has a major influence on everything from fashion and interior design to product development and visual branding. When a particular shade is selected by Pantone, it starts to appear everywhere as designers and companies aim to incorporate the influential color in their products and aesthetics. This allows consumers to easily find products and styles that reflect the mood and trends of the current year.
So what exactly is Pantone 18-750 Viva Magenta and what does this vivid purple hue represent for 2023? Keep reading to learn more about the characteristics, meaning, and potential applications of this year’s chosen purple shade.
Defining the Color
Each Pantone Color of the Year is defined by its Pantone Matching System (PMS) number, a standardized color reproduction system used in the design industry. This allows the exact shade to be consistently replicated across different materials and mediums. The 2023 pick, Viva Magenta, is identified by PMS 18-750.
Pantone describes the shade as a nuanced crimson red that presents an electrifying and boundaryless shade. It is inspired by the red of cochineal insects and aims to mimic the vibrancy and lushness found in nature. On the color wheel, Viva Magenta is situated between purple and red.
When described in plain language, Viva Magenta is a bold, eye-catching purple-pink. It straddles the line between red and purple and exudes liveliness and drama. The vibrant shade commands attention in any setting.
Pantone Color Attributes
In addition to specifying the PMS code, Pantone provides detailed information on the properties and attributes of Viva Magenta to help designers understand how to leverage the color effectively.
Basic Attributes:
| Hue | Purple/Magenta |
| Tone | Vivid, Bright, Pure |
The hue falls in the purplish-red range, providing a balance of the stability of blue with the vibrancy of red. The vivid tone packs a punch and makes a bold statement.
Psychological Attributes:
| Playful, Joyful | Unbounded, Free-Spirited |
| Courageous, Heroic | Inclusive, Community |
Viva Magenta aims to foster joy, excitement, and presence in the here and now. Its audacious hue represents bravery, heroism, and unity.
Practical Attributes:
| Vibrant without being overbearing | Statement color that also plays well with neutrals |
| Enlivens cool-toned palettes | Bridges warm and cool colors |
The shade is eye-catching while still being versatile enough for wide application across fashion, beauty, industrial design, packaging, and visual arts.
The Meaning Behind Viva Magenta
According to Pantone, the 2023 Color of the Year is meant to represent an unconventional shade that creates disruption through boundless creativity and inclusive spirit. As society continues to appreciate and demand diversity, Viva Magenta aims to capture that embracing of self-expression and infinite possibility.
Some of the key meanings and representations associated with Pantone 18-750 Viva Magenta include:
– Joyful Self-Expression: The exuberant tone empowers people to embrace unrestrained creativity and authentic self-expression rooted in joy.
– Community: Viva Magenta reflects unity through diversity, signaling inclusive spirit and our interconnectivity as a global culture.
– Disruption: The audacious hue represents stepping outside of convention and fostering positive change through spirited new perspectives.
– Bravery and Heroism: The courageous color represents those who stand up to create a better future and champions equity for all.
– Presence: Viva Magenta grounds us in the present, awakening minds, bodies, and souls to the infinite possibilities available in the here and now.
– Flourishing Nature: Mimicking the crimson color found in plants and animals, Viva Magenta reminds us of the beauty, abundance, and lifeforce inherent in the natural world.
Potential Applications of Viva Magenta
As a bold, lively purple, Pantone 18-750 Viva Magenta provides versatile applications across many industries and design fields. Here are some potential ways the 2023 Color of the Year may begin to appear:
Fashion: Vivid purple hues will likely emerge in clothing, shoes, bags, jewelry, and accessories. The audacious shade packs a punch yet also pairs well with neutrals. Expect to see Viva Magenta accent pieces and color-blocked looks.
Beauty: Full coverage Viva Magenta lipsticks, eyeshadows, and nail polishes will allow the shade to express its full vibrancy. Cosmetics in pinky-purple shimmer and matte formulations will also arise.
Home Décor and Furnishings: Paint companies like Sherwin Williams and Benjamin Moore may launch new Viva Magenta palettes. Pillows, rugs, furnishings, and lacquered furniture may use the hue as an accent shade.
Graphic Design: Viva Magenta provides high visual impact in logos, marketing materials, presentations, ads, and digital content. Its versatility to pair with blacks, whites, silvers, and bronzes makes it widely applicable.
Packaging and Product Design: From phones to appliances to consumer packaged goods, manufacturers may leverage Viva Magenta in product lines launching in 2023 to feel fresh and on-trend.
Events: Event planners and PR professionals can incorporate Viva Magenta into 2023 conferences, galas, product launches through lighting, graphic design, decor elements, and more.
Food and Beverage: Restaurants, bars, and brands may feature Viva Magenta in menus, packaging, interiors, and beverage offerings like vivid purple cocktails.
Viva Magenta’s joyful spirit makes it widely appealing across demographics for versatile applications in the upcoming year. Pantone’s 2023 Color of the Year will likely permeate across industries and categories as brands and designers bring the revolutionary purple hue into the zeitgeist.
Viva Magenta Color Palettes
While Pantone 18-750 Viva Magenta makes a bold, individual statement, the color can also be incorporated into palettes and color stories. Combining Viva Magenta with accent colors and neutrals helps create balance and harmony.
Analogous Palette: Pairing Viva Magenta with adjacent shades on the color wheel like red, purple, and pink creates vibrancy.
| Pantone 192 | Pantone 213 | Pantone Violet | Pantone 188 |
Complementary Palette: Contrasting Viva Magenta with green shades adds visual interest through opposite hues.
| Pantone 5645 | Pantone 188 | Pantone 388 | Pantone 368 |
Triadic Palette: Combining colors equally spaced around the color wheel creates vibrancy.
| Pantone 188 | Pantone 1235 | Pantone 299 |
Monochromatic Palette: Shades, tones, and tints of Viva Magenta produce a versatile palette.
| Pantone 188 4 | Pantone 188 6 | Pantone 188 8 | Pantone 188 9 |
Blending Viva Magenta with other hues creates aesthetically pleasing and emotionally evocative palettes for design applications.
Historical Significance of Purple
The selection of a reddish purple as 2023’s emblematic color links back to the historic meaning and significance of the purple hue. Some key symbolic associations include:
– Royal Heritage: In antiquity, Tyrian purple dye from sea snails was highly prized and reserved for royalty. Purple garments became associated with high social rank and wealth.
– Spiritual Mystique: Purple is thought to have spiritual connotations in cultures from around the world. It is associated with mysticism and heightened states of consciousness.
– Visionary Inspiration: As a mix between passionate red and tranquil blue, purple is seen as a visionary color that inspires the imagination and the realm of dreams and fantasies.
– Nonconformity: Vivid purple tones are unconventional in nature. Purple-haired youth and counterculture movements leverage purple as a symbol of breaking tradition.
– Feminine Divinity: Purple is linked with feminine energy, goddess associations, and feminine spirituality movements. It channels creative feminine power.
– Pride and Individuality: Purple is connected to promoting pride, self-expression, and bold declaration of identity, as seen in gay pride rainbow symbology.
Cultural Moment for Viva Magenta
Pantone declares that Viva Magenta is the perfect color for the current cultural moment as society continues to appreciate and demand diversity, choice, and acceptance of all.
The unbounded purple hue reflects our desire for creativity fueled by spirited self-expression. It represents the choice to forge an emboldened path as we move beyond convention. After years of constraints and uncertainty, Viva Magenta ushers in hope, joy and an celebrations of identities across all ages, genders, abilities, and ethnicities.
As paradigms shift from isolated individualism to interconnected community, Viva Magenta’s audacious yet unifying spirit encapsulates the power of “AND” – inclusive mindsets able to embrace both/and thinking patterns. The color fosters innovate collaboration and community-driven change as we step courageously into a new era.
Viva Magenta also awakens us to be present and alive to possibilities unfolding in the here and now. As we exit restriction and survival-focus, we step into new potentialities and a reinvigorated passion for thriving. This makes the life-affirming purple tone feel invigorating and perfectly timed.
Pantone’s 2023 pick meets the desire for a color that fuels creativity, inclusivity, courage, joy, and presence with its bold magenta energy. Viva Magenta’s blend of passion and stability provides a symbolic color to inspire and unite as we move into the future.
Conclusion
Viva Magenta 18-750 provides a bold and uplifting presence as Pantone Color of the Year 2023. The audacious purple shade aims to promote joy, creativity, heroism, inclusivity, and presence through its vibrant hue. As society embraces more diversity and steps courageously into the future, Viva Magenta’s spirit of unity and self-expression feels aligned with the current cultural moment.
The versatile pigment allows for wide application across the worlds of fashion, beauty, product design, home decor, graphics and more. Viva Magenta also links back to purple’s rich history of symbolizing visionary leadership, nonconformity, spiritual awakening, feminine energy, and the embracing of identity.
Pairing vibrancy with stability, Pantone 18-750 Viva Magenta encourages unbounded self-expression and inclusive communities as we move into 2023 with resilience, hope, and positivity. Pantone’s selection of this particular purple shade aims to capture a cultural mood thirsty for creativity, boldness, joy, and community in the here and now.
