Baby blue is a light shade of blue that is often associated with newborn babies. But where does this soft, calming color come from and why is it so popular for baby products and nurseries? Keep reading to learn about the history, meaning, and uses of baby blue.
The History of Baby Blue
The association between blue and babies dates back centuries. In ancient times, blue was viewed as a color that would ward off evil spirits and protect babies. Blue glass beads and clothing were used in Europe and the Middle East to safeguard infants from sickness and misfortune.
During the Middle Ages in Europe, blue was commonly worn by young boys until the age of 7. At that time, they would graduate to wearing red or another color. The saying “blue for a boy” originated from this tradition.
By the 17th century, mothers had begun dressing both baby boys and girls in white. But blue ribbons were still often used to distinguish male infants. Blue was seen as a delicate, dainty color fitting for a baby.
In the early 20th century, department stores started marketing sets of clothing dyed blue for baby boys and pink for baby girls. By the 1940s, the association between blue and baby boys was firmly cemented. Blue subsequently became a go-to color for both genders of infants.
What Makes the Color Baby Blue?
On the color spectrum, baby blue sits next to azure and just before true blue. It is lighter and brighter than navy blue but not as light as sky blue.
Technically speaking, the web color baby blue corresponds to the following values:
- Hex code: #89CFF0
- RGB: (137,207,240)
- CMYK: (43,14,0,6)
- HSL: (197,72,74)
These specifications characterize the archetypal baby blue. However, shades from pastel blue to a brighter robin’s egg can also qualify as baby blue depending on the context.
The Meaning and Psychology of Baby Blue
In color theory, baby blue conjures up associations of innocence, sincerity, and tenderness. It has emotional connotations of trust, tranquility, understanding, and approachability.
Some psychological effects associated with baby blue:
- Calming and soothing
- Evokes nurturing feelings
- Reduces stress
- Encourages communication
- Promotes patience and tolerance
Baby blue’s soothing qualities make it an ideal color for nursery walls, bedding, clothes and accessories. It is widely believed to have a positive influence on infants by creating a peaceful environment.
Uses of Baby Blue
Beyond infant products, baby blue has many other uses. Some common applications of baby blue include:
| Industry | Uses |
|---|---|
| Fashion | Women’s dresses, shirts, accessories |
| Interior Design | Accent walls, furniture, window treatments |
| Graphic Design | backgrounds, website color schemes |
| Food/Beverage | Candy, ice cream, soda, vodka branding |
| Beauty | Packaging for skincare, cosmetics, perfume |
| Technology | Smartphone cases, headphones, USB drives |
Baby blue works well for these applications because of its positive associations and appealing aesthetic. It comes across as friendly, trustworthy, and approachable.
Baby Blue in Branding
Several major companies leverage baby blue in their branding to tap into its positive connotations. Some examples include:
- Tiffany & Co. – The robin’s egg blue boxes and bags are Tiffany’s signature look.
- Facebook – Facebook’s logo is blue, albeit a slightly darker shade.
- American Express – Many American Express cards and marketing materials incorporate baby blue hues.
- Dolce & Gabbana – The fashion brand utilizes light blue for many of its products and visuals.
- Baby Blue Airlines – This Indian airline directly references baby blue in its name and logo.
The use of baby blue allows these brands to project a message of trust, calm, and innocence.
Gender Associations
Although baby blue was traditionally associated with baby boys, it is now commonly used for both genders. Some key points about baby blue and gender:
- Initially linked to boys through the “blue for boys, pink for girls” tradition
- Gradually became gender neutral and used for all babies by the 1950s
- No longer strictly a “masculine” color but still slightly skews toward boy connotations
- Works well in nurseries for either gender thanks to gender-neutral associations
Baby blue tones down the intensity of true blue to create a soft, flexible shade suitable for any baby.
Pairing Baby Blue
Baby blue works harmoniously with many other colors. Some recommended color pairings include:
| Color | Scheme |
|---|---|
| White | Crisp, fresh, clean |
| Gray | Muted, soothing, modern |
| Pink | Feminine, romantic, sweet |
| Yellow | Cheerful, sunny, bright |
| Brown | Warm, earthy, natural |
| Green | Tranquil, organic, renewal |
Baby blue is extremely versatile and can be paired with neutral as well as bolder colors for different moods and aesthetics.
Baby Blue Decor Ideas
Looking for ways to incorporate baby blue into your home’s nursery or other rooms? Here are some stylish baby blue decor ideas:
- Walls – Paint one accent wall baby blue or do an entire room for a bold look.
- Furniture – Cribs, rocking chairs, changing tables and dressers pop in baby blue.
- Bedding – Use baby blue sheets, crib skirts, pillows, and blankets.
- Window treatments – Hang baby blue drapes or curtains to filter soft light.
- Rugs – Layer blue area rugs over neutral floors for interest.
- Storage – Buy baby blue bins, baskets, and boxes for tidy nurseries.
- Decor – Display baby blue vases, lamps, mobiles, wall art and knickknacks.
Let baby blue create a soothing backdrop for your nursery or any space you want to feel more relaxed and peaceful.
Conclusion
With its soft hue and positive connotations, it’s easy to see why baby blue remains a perennial favorite for infants. The next time you spy that pale blue onesie or blanket, remember the centuries-old origins of the coveted color. Baby blue’s legacy extends far beyond the nursery into the wider worlds of design, fashion and branding.