Jeeps have always been known for their rugged durability and off-road capability. Over the years, various special edition Jeep models have been introduced to showcase different styling and features. One such eye-catching edition was the Jeep Wrangler Bikini model.
The Origins of the Jeep Wrangler Bikini
The Wrangler Bikini edition was first introduced in 2010 as a special summer-themed model. Jeep partnered with swimsuit company Brazuca to create a Wrangler decked out in a beachy blue and white bikini-inspired exterior graphics theme.
This was not the first time Jeep had partnered with an outside brand to create a unique special edition. In 2009, Jeep worked with Surfstyle to create a beach-themed “Surf” edition Wrangler. The success of the Surf edition likely inspired Jeep to create another summer-oriented special model – the Bikini edition.
Details of the 2010 Jeep Wrangler Bikini Edition
The 2010 Jeep Wrangler Bikini edition was offered as a 2-door Wrangler Sport model only. It was available in both manual and automatic transmission options. Here are some key details about this special edition Wrangler:
- Exterior Color Schemes: Bright White Clear Coat or Brilliant Black Crystal Pearl Coat
- Custom Blue/White Bikini-Style Exterior Graphics on Hood, Fenders, and Spare Tire Cover
- 17-inch Mineral Gray Painted Aluminum Wheels
- Matching Blue/White Bikini-Style Interior Accents
- Dark Slate Gray McKinley Leather Seat Trim
- Air Conditioning
- Power Convenience Group (windows, locks, etc.)
- Connectivity Group (Bluetooth, USB port, etc.)
The custom bikini graphics gave this Wrangler a fun, summery look. The interior also carried the theme with unique blue and white seat stitching and accents. Overall, it bundled many popular options into a creatively styled special edition.
Bikini Edition Model Years and Production
The Bikini edition was only offered for two model years:
| Model Year | Production Number |
|---|---|
| 2010 | 1,300 units |
| 2011 | Unknown |
As a limited run special model, only 1,300 Bikini editions were produced for the 2010 model year. It proved popular enough for Jeep to offer it again for 2011, however production numbers for that year are unclear.
Key Features and Options
As mentioned earlier, the Bikini Edition was based on the mid-level Wrangler Sport trim. Here are some of the standard and optional features it offered:
Standard Equipment
- 3.8L V6 Engine
- 6-Speed Manual or 4-Speed Automatic Transmission
- Dana 30 Front and Dana 44 Rear Axles
- Command-Trac NV241 Part-Time 4WD System
- Skid Plates and Tow Hooks
- Full-Size Spare Tire
- 16-Inch Steel Wheels
- Air Conditioning
- Tilt Steering Wheel
- Cloth Seats
- Locking Glove Box
Optional Equipment
- Automatic Transmission
- Power Convenience Group (Power Locks & Windows)
- Connectivity Group (Bluetooth, USB Port)
- 17-inch Alloy Wheels
- Leather Seats
- Premium Sound System
- 3-Piece Hard Top
- Airbags
So the Bikini Edition came decently equipped right off the factory floor. Buyers could add features like leather, alloy wheels, and upgraded audio to personalize their Wrangler.
Pricing for the Bikini Edition
When new for the 2010 model year, the MSRP for the Jeep Wrangler Bikini edition was:
| Trim and Transmission | MSRP |
|---|---|
| Bikini 2-Door Sport Manual | $25,430 |
| Bikini 2-Door Sport Auto | $26,860 |
Being a special edition based on the Sport trim, it came with a $2,000-$2,500 price premium over a standard Wrangler Sport. Part of this premium was for the custom bikini graphics package that was exclusive to this model.
Today, used 2010 Jeep Wrangler Bikini editions can be found for sale in the $15,000 to $25,000 range depending on condition, mileage, and options. As a limited production special edition, it commands more value on the used market versus a standard Wrangler.
The Bikini Edition’s Place in Jeep History
While available for only two model years in limited numbers, the Jeep Wrangler Bikini edition holds an interesting place in Jeep history for a few reasons:
- It represents Jeep’s targeted marketing to younger buyers, with its summer-themed styling.
- The unique graphics package previewed the greater customization options that would come on later Jeep models.
- It marked an early co-branding partnership for Jeep with an outside lifestyle brand.
- It reinforced Jeep’s image as a fun, adventure-oriented brand beyond just utility.
For collectors and Jeep enthusiasts today, the Bikini edition is a cool example of the fun special models Jeep was experimenting with in the late 2000s. Its bikini-themed exterior graphics stand out as a playful symbol of summer, beach trips, and the Jeep lifestyle.
Reception and Reviews
Critical reviews of the Bikini edition when new were generally positive. Here is a summary:
- Reviewers liked the unique, summery exterior styling that stood out from a typical Wrangler.
- The interior design was also praised for coordinating well with the exterior graphics theme.
- Critics appreciated the Smart Savings features bundled as standard equipment.
- Some felt the higher pricing was justified for a limited special edition.
- A few reviewers wished the bikini graphics were offered as an option on standard Wranglers.
- Some noted the graphics may not appeal to traditional rugged Jeep buyers.
Overall the Bikini edition was seen as an eye-catching variant for younger buyers or those wanting a more personalized Wrangler. The added pricing over a standard Sport was reasonable given its unique styling. Clearly the model was popular enough for Jeep to offer it again for 2011.
Conclusion
The Jeep Wrangler Bikini edition stands out as a fun, summer-oriented variant of the popular Wrangler. Its two-year production run gave buyers a chance to own a unique special edition with bikini-themed exterior graphics and interior details. This was an early example of Jeep targeting younger buyers and experimenting with lifestyle-oriented special models. For Jeep fans and collectors, the Bikini edition represents an interesting chapter in the Wrangler’s history and evolution as a canvas for personal expression. Its spirit lives on in the vibrant customization options available across the Wrangler lineup today.