Color Street is a popular nail polish strips company that has taken the beauty world by storm. Their high-quality nail strips have made doing your nails easy and mess-free. But where is the company located? Let’s take a look at the history and headquarters of Color Street.
The Origins of Color Street
Color Street was founded in 2015 by FaParkash Lalani in West Palm Beach, Florida. Lalani had previously worked in the nail care industry and saw an opportunity to disrupt the space. At the time, nail polish strips were not widely available or popular. Lalani wanted to create fashionable, easy-to-apply strips that looked like a professional manicure.
The company started off small, with just a few employees working out of a modest office space. But the nail strips quickly gained popularity through social media and direct sales. Women loved being able to quickly apply the strips at home for a salon-quality manicure in minutes.
Early Growth and Expansion
By 2017, just two years after launch, Color Street was already gaining impressive traction. Sales and team members were rapidly increasing. The company expanded into a larger office in Palm Beach County, Florida. This new HQ housed the growing staff in the executive, sales, marketing, fulfillment and other departments.
The direct sales model also allowed the company to expand nationally, without the need for retail stores. Independent distributors, primarily women, could sell Color Street products from anywhere in the US. By 2018, there were over 60,000 independent distributors sharing and selling the nail strips.
The Port St. Lucie Headquarters
As Color Street continued its remarkable growth through 2019 and 2020, even more space was needed. In early 2021, the company moved into a massive new corporate headquarters in Port St. Lucie, Florida.
The 300,000 square foot facility serves as the central hub for Color Street’s operations. It houses:
- Executive offices
- Sales department
- Marketing, creative and social media teams
- Product development and inventory
- Direct sales support center
- Training facilities
- Fulfillment and shipping
The new headquarters can accommodate over 500 employees. The large fulfillment center allows Color Street to process a high volume of direct sales orders and ship products out quickly. Onsite photo studios are used to create marketing content.
Key Facts About Color Street Headquarters
Here are some key details on the Color Street headquarters:
| Location | Port St. Lucie, Florida |
|---|---|
| Address | 3751 SW Con chant Ave, Port St. Lucie, FL 34953 |
| Square footage | 300,000 sq ft |
| Facilities | Executive offices, sales center, fulfillment center, training rooms, photo studios |
| Employees | 500+ |
| Opened | Early 2021 |
Advantages of the New Headquarters
The Port St. Lucie headquarters provides a number of advantages for Color Street:
- Space for growth – The large 300,000 square foot facility gives ample room for expanding all departments and operations as the company scales up.
- Centralized operations – Having all core functions under one roof improves communication, collaboration, and efficiency.
- Larger fulfillment center – The new warehouse and fulfillment center has high-speed parcel shipping capabilities to get orders out quickly.
- Closer to distributors – Port St. Lucie’s Florida location is accessible to many distributors located in the Southern United States.
- Modern facility – The new building offers state-of-the-art systems and layout for optimal productivity.
- Room for employees – With capacity for over 500 employees, the company can continue expanding its workforce to match growth.
What Facilities are at the HQ?
The Port St. Lucie headquarters contains the following facilities and functions:
Executive Offices
This area houses the executive leadership team in a suite of offices. The CEO, President, CFO and other senior management are based out of headquarters.
Sales Center
A large area dedicated to the sales department, with desks, meeting spaces and calling centers. Sales teams can coordinate campaigns and promotions.
Marketing Department
Creative teams design brand imagery, social media content and other marketing materials in this department. There are spaces for graphic designers, photographers and content creators.
Product Development
The product development department works on innovating new nail strip designs and technologies. They can rapidly test and try new ideas at the large onsite facility.
Training Rooms
Classrooms provide space for training sessions with new distributors on how to sell, share and demonstrate the nail strips.
Fulfillment Center
A 50,000 sq ft warehouse receives inventory shipments and handles order fulfillment. Automated systems help pack and ship orders quickly.
Photo Studios
In-house photo studios create marketing imagery and content. Distributors can also use the space for their own promotions.
What Else is Nearby?
The Color Street headquarters has additional facilities located nearby, also in Port St. Lucie, including:
- Manufacturing facility – This plant produces and assembles Color Street nail strips.
- Innovation and education center – A dedicated research and training facility for new products and distributor programs.
These ancillary facilities are within close driving distance to the headquarters for coordination and access.
Will the Company Expand Elsewhere?
For now, Color Street plans to continue centrally managing operations from the new headquarters in Florida. The large facility has ample room for continued growth for years to come.
However, as the distributor network expands globally to new markets, the company may consider opening additional smaller offices or facilities in other regions. But the Port St. Lucie HQ will remain the core corporate base.
Color Street has not announced any formal plans for other offices. But some possible locations they may eventually expand to include:
- California – To be closer to distributors on the West Coast
- Texas – For access to the central U.S. region
- New York – To establish an East Coast presence
- Europe – As distribution goes global, a European office could support that region
The direct sales model allows for flexibility, since distributors are located everywhere. But secondary offices could help handle local needs and growth opportunities.
Is the HQ Open to Visitors?
The Color Street headquarters is a private corporate office and production facility, not generally open for public tours or visitors. However, some special cases may allow visits, such as:
- Distributor events – Large meetings or conferences may utilize the headquarters.
- Trainings – New distributor training sessions occur in the onsite classrooms.
- Company tours – Special arrangements can be made for media or other tours.
- Employment – The facility hosts new employee orientation and onboarding.
While not a public venue, the headquarters does host hundreds of distributors per week for specialized events and programs.
Conclusion
Color Street’s headquarters in Port St. Lucie, Florida provides a state-of-the-art facility supporting all aspects of the company’s operations and rapid growth. The expansive building can accommodate increasing sales, distribution, manufacturing, fulfillment and more. While not open for unscheduled public visits, the headquarters operates as the hub for Color Street’s corporate staff and distributors.