The Super Simple Songs (SSS) brand is the brainchild of CEO Dave Gibson and his wife, with the company itself owned by Skyship Entertainment Inc. Based in Dallas, Texas, Super Simple Songs specializes in children’s educational music and videos. The songs are designed to be engaging, simple, and easy for young kids to remember and sing along with. Since launching in 2006, Super Simple Songs has become hugely popular around the world.
The founders
Super Simple Songs was founded by husband and wife team Dave and Chris Gibson. Dave serves as CEO of the company, while Chris works on content development and songwriting. The pair both have backgrounds in education and a passion for using music to help kids learn.
Dave Gibson started his career as a children’s pastor and worship leader. He began writing songs to use in church and found kids really responded to the simple melodies and repetitive lyrics. Chris Gibson worked as an elementary school teacher and reading specialist. With their combined experience in both music and education, the couple realized there was an opportunity to create fun songs for kids that also incorporated learning.
In 2006, Dave and Chris Gibson officially launched Super Simple Songs and began releasing their educational music videos on YouTube. The songs cover a variety of preschool and kindergarten topics like the alphabet, numbers, shapes, colors, parts of the body, months of the year, and more. The brand has also expanded beyond just songs to include the Super Simple App and Super Simple TV streaming channel.
Company information
Super Simple Songs is owned and operated by Skyship Entertainment, which is based in Dallas, Texas. While the songs and videos are the creation of founders Dave and Chris Gibson, there is a whole team behind the scenes that helps produce and distribute the Super Simple brand. This includes animators, musicians, producers, and business operations staff.
In addition to the Super Simple Songs brand, Skyship Entertainment also manages other children’s entertainment properties including gcdc global and Wee World Kids. Across its brands, the company has produced thousands of animated videos and songs that live on platforms like YouTube, Amazon Prime Video, Hulu, Roku, and more.
Key team members at Skyship Entertainment include:
- Dave Gibson, Co-Founder and CEO
- Chris Gibson, Co-Founder and Content Development
- Aaron Stewart, Head of Animation
- Sean Sandler, Head of Video Production
- Kristen Eddings, Brand Manager
The company is privately held so exact revenue and employee numbers are not publicly disclosed. However, Super Simple Songs is estimated to generate millions in annual revenue based on the popularity and viewership of its content.
Popularity on YouTube
YouTube has been the primary platform for Super Simple Songs’ growth and popularity. The Super Simple Songs YouTube channel has over 11 million subscribers as of September 2023, with popular videos generating tens of millions of views each.
Some of their top viewed YouTube videos include:
| Video Title | Views |
|---|---|
| Wheels on the Bus | 966 million |
| Baby Shark Dance | 682 million |
| Rainbow Colors Song | 355 million |
| If You’re Happy and You Know It | 314 million |
| The Boo Boo Song | 311 million |
In total, Super Simple Songs has over 15 billion lifetime views across thousands of educational kids songs and videos on its YouTube channel. This massive viewership demonstrates the incredible popularity of the songs.
A few key reasons for the popularity on YouTube include:
- Catchy and repetitive songs that are easy for kids to learn
- Colorful and engaging animations paired with the music
- Topic range covers all key early learning concepts
- Short 2-3 minute video length ideal for young viewer attention span
- Learning and entertainment value for preschoolers
The brand has successfully leveraged the YouTube platform to build an audience of millions of young kids and parents around the world. The songs are clearly resonating with children everywhere.
Partnerships and licensing
Beyond its primary YouTube channel, Super Simple Songs has expanded through partnerships and licensing deals. This includes:
- Amazon Prime Video – Super Simple Songs videos are available through Amazon Prime as part of Amazon Kids+.
- Hulu – A Super Simple TV streaming channel is available as part of Hulu’s kids offering.
- Roku – The brand operates Super Simple TV, a 24/7 streaming channel on Roku.
- Sesame Workshop – Partnership to produce a series called Sing Along With Elmo.
- Pinkfong – Collaborated on educational videos including phonics songs.
- Licensing deals – Songs have been licensed for kids apps, toys, and more.
Expanding beyond YouTube provides additional revenue streams and helps grow the brand’s audience even further. Parents can now access Super Simple Songs across streaming platforms, mobile apps, and other media. The licensing deals also put the songs into new formats like games and toys.
Response and impact
Super Simple Songs has received an overwhelmingly positive response from educators, kids, and parents. The songs are praised for their educational value as well as pure entertainment.
Many music teachers and elementary schools incorporate the videos into their curriculum. The songs engage students in learning concepts like letters, numbers, shapes, colors, and more. The repetitive lyrics and melodies help boost retention for early learners.
Both kids and parents love the songs for their catchy melodies and cute animations. The videos keep young children engaged and entertained for learning. Many kids memorize the songs and ask to watch them over and over. For parents, Super Simple Songs has become a trusted and relied upon brand for early childhood education and development.
The brand has won numerous honors and awards, including:
- National Parenting Product Award (NAPPA) winner 3 years running
- Creative Child Magazine Preferred Choice Award
- The National Parenting Center Seal of Approval
- Best Early Education App for Toddlers – Children’s Technology Review
- Mom’s Choice Award
With over 15 billion lifetime views, it’s clear Super Simple Songs has had a massive impact. The educational songs and videos have become a beloved part of childhood for millions of kids around the world.
The future
Looking ahead, Super Simple Songs is well positioned for continued growth and impact:
- New platform partnerships will further expand distribution and audience.
- Releasing 100+ new videos and songs every year will keep content pipeline strong.
- Licensing deals will put songs into new educational toys and games.
- Translations will allow songs to resonate with kids learning in other languages.
- Emerging formats like augmented reality can provide interactive educational experiences.
Founded in 2006 with just a few simple songs, Super Simple Songs has grown into a hugely influential children’s education brand. With their infectious songs and videos, founders Dave and Chris Gibson are bringing joy and learning to millions of kids worldwide. Their continued creativity and innovation will ensure Super Simple Songs empowers early learners for many years to come.
